DIGITAL FASHION WEEK NY

DOPE.GLOBAL made history by introducing their phygital (physical + digital) collection simultaneously on both physical and digital runways, along with AR simulation technology, marking a significant first in the fashion industry. The three-day event at the Virgin Hotel in Manhattan included digital presentations of collections, panel discussions with renowned brands such as Farfetch, and a phygital runway presentation. DOPE.GLOBAL remains committed to leading the charge in innovation and technological advancement.